These technologies may seem like they are out of a science fiction flick, but they are already here. And, they offer so many benefits to the construction process, from beginning to end. Virtual reality is already being used to guide construction workers and make their workplace safer, but everyone involved […]
The following Q&A covers how to build a winning brand strategy in the construction sector. The provided responses were taken from brand strategist and founder of Red Shoes Marketing Group Kim Gauthier. Kim specializes in brand marketing for small- and medium-sized businesses. She has more than 20 years’ experience serving […]
Millennials are often the most overlooked yet profitable audience segments for construction. Millennials, individuals born between 1980 and 2000, are the largest living generation, surpassing the outsized baby boomer generation. There are approximately eighty million millennials in America alone, with $200 billion in annual buying power, Advertising Age said. Unfortunately, […]
