One of the top challenges of selling houses is to communicate to the customer what their prospective house and community will be like to live in– sometimes before either exists. The housing development sector’s long-time solution to this is to construct model homes, tiny model neighborhoods, and to give statistical […]
The following Q&A covers how to build a winning brand strategy in the construction sector. The provided responses were taken from brand strategist and founder of Red Shoes Marketing Group Kim Gauthier. Kim specializes in brand marketing for small- and medium-sized businesses. She has more than 20 years’ experience serving […]
Aerial photography has evolved from mapping to assist in early military planning to an established investment option for a multitude of industries, including the commercial real estate industry and construction sector. Broader awareness of the benefits of aerial photography, especially with regards to land use and land cover analyses has […]
Like event booking, coordinating an aerial photo shoot can be very stressful if you’re not properly prepared. Often times, weather and time of day can really spoil your chances at a great photographic opportunity. The following guidelines cover the best possible time for booking your next aerial photo shoots to […]
Millennials are often the most overlooked yet profitable audience segments for construction. Millennials, individuals born between 1980 and 2000, are the largest living generation, surpassing the outsized baby boomer generation. There are approximately eighty million millennials in America alone, with $200 billion in annual buying power, Advertising Age said. Unfortunately, […]
From hype to insight, social media delivers big business value to progressive construction firms. New data from the Construction Marketing Association declared social networks as a leading method amongst construction professionals for attracting new business, as well as managing communication across geographically dispersed construction teams. Social media is transforming how […]
A corporate Human Resources department trainer married to a general contractor chief estimator open an aerial photography business that has grown and thrived for 10 years as of August 12, 2016. The Desert View Aerial Photography 10-year anniversary story is one of an ambiguous beginning, on the job training, drive […]
Of all the elements that make up a great photograph, lighting is probably the most important. Especially in aerial photography. Great subject matter and composition are certainly necessary also, but if the lighting is not right, the shot won’t be perfect. Quality of light is the key to making a […]
