In a previous blog post, DVAP weighed in on the commercial use of drones and the regulatory rules set in
Capturing a prospective client or customer’s attention is the first and most difficult challenge in visual marketing strategies. The use of aerial photography in marketing is one of the most unique visual approaches available to creative marketing professionals today. With the current advances in digital photographic imagery and drone aeronautics, aerial photography is entering a whole new phase of visual approaches.
Marketing Real Estate With Aerial Photography
Obviously, real estate is the first industry that comes to mind when discussing the use of aerial photography in marketing. In fact, the first aerial photographs were created in 1858 by Gaspar Felix Tournachon, also known as “Nadar”, when he photographed the houses of the French village of Petit-Becetre. The images were captured from a tethered balloon 80 meters off the ground. Nadar patented the aerial photography idea in 1855 for use in map making and surveying, but it took three years of trying to successfully create his first aerial photograph. Due to the early photographic collodion process of the time, he had to have the complete darkroom in the basket of the balloon. Unfortunately, those early photos no longer exist.
Marketing Construction, Tourism, Mapping and City Planning With Aerial Photography
Aerial photography can be used for marketing everything from commercial and residential real estate, construction projects to special events and tourism. And depending on the goals of the marketing project, even vertical aerial mapping may be an option, i.e., the growth of a specific community or municipality. The advantage to having a human being in an aircraft, whether an airplane flying at a multitude of altitudes or in a helicopter hovering over a photo subject, or even in a hot air balloon, is that the skill of the photographer’s trained eye is right behind the camera and visual decisions can be made as the conditions may change or a new creative vision pops into mind due to circumstances at the time. Equipment, such as different cameras and lens can be readily available for getting a variety of shots in one aerial outing. Regardless of the advances in photographic technology, the human element, with a keen and artistically trained eye, is always the best key element in obtaining a superior aerial photograph for use in marketing.
New Advances In Aerial Photography
One of the newest tools now available to the aerial photography arsenal are the uses of Unmanned Aircraft Systems (UAS), a.k.a. drones. This aeronautical technology allows cameras to be mounted on various size aircraft that are remotely flown by the photographer or photography team. Drones, can be utilized to very effectively offer incredibly unique perspectives of subjects or products being filmed. Drones can operate lower than larger aircraft with a human photographer on board, allowing this new technology marriage of drones and digital photography to open up a whole new genre of aerial photography for marketing a variety of products and situations that are smaller in scale. Architects and interior designers can show off their work on projects both large and small with a small drone flying between the outdoors and interior rooms . As this technology grows, the imagery will find their way into most marketing media.
In closing, every marketing project has a specific intention and purpose, which will in-turn determine what kind of aerial photography will be used and how the imagery will be captured. Hiring a firm like Desert View Aerial Photography in Mesa, AZ, who understands all the issues that affect your aerial photography imagery will make your experience as a marketing professional a truly great one.