As Phoenix begins to heat up for the summer, so too do large-scale events. From baseball games, to taco festivals, to parades, Phoenix becomes a hotbed for social activity. As an Arizona aerial photography business, our event aerial photography provides event marketers with an edge in their marketing efforts.

Because of the myriad of social events that take place in the Phoenix area, marketers are increasingly finding it more and more difficult to boost their marketing visibility among the competition. As more events are marketed to the public, marketers must invest in new opportunities to increase their event visibility.

Through the exploration of new marketing techniques, marketers have turned to event aerial photography. Event aerial photography showcases an event’s breadth and life through visually stimulating aerial images that increase an event’s brand exposure.

The reason why aerial photography has success in event marketing is due to what is known as social theory. Social theory is the psychological study that examines the traits and perceptions of large scale events on the human psyche. Studies have concluded that individuals are more likely to attend an event if it is perceived with cultural significance.

As more and more events enter the market, distinguishing an event as a cultural significance has become increasingly difficult. Because of the striking images that aerial photography provides, event photographs present expansive illustrations that visualize the scope and significance of social events.

Aerial images are used in numerous capacities, such as websites, social media profiles, brochures, attendance reports and much more. To continue to stand out amidst the crowd marketers must seek new ways to capture the event experience.

Along with the increase of events that take place every year, individuals are seeking to immerse themselves in significant cultural experiences. By incorporating aerial photography into event marketing, individuals are able to visualize the scope of the event, which increases the event’s visibility, outlook and overall success.

To get the most out of your next event, contact the premier Arizona aerial photography business, Desert View Aerial Photography, at 480.396.2409.

ELEVATE YOUR MARKETING…the sky’s the limit!®